The luxury condominium market is the pinnacle of elegant design and here at Clout Studio we were privileged to be a part of Northern Virginia’s most breathtaking arrival into the market. Collaborating with Wallace and Company on another excellent WDG designed building we were able to produce digital renders for a successful funding bid before continuing our work for a marketing package that included 10 renders, a 3D rotatable model and a fly-through.
We are working with Cordish Company/St Louis Cardinals producing the One Cardinal Way project which overlooks the St Louis Cardinals stadium. We are producing renders, animations and 360 tours of each individual unit and drone photography for each individual view.
From hand sketch to concept renderings
It was a Friday afternoon, we were packing up getting ready to go home when we received a phone call from one of our customers, they had a project in their hands and shared the following information with us:
They needed a single rendering of a pedestrian bridge
It had to wow as it was due to be published in The Washingtonian!
We had to finish the image in 3 days
The only information available to us was the hand sketch below and an aerial shot from Google Maps to provide us with a location
As well as delivering a great image we also had to make sure our bid was successful, our first task was to gather references that would inspire the client so we we put together a conceptual board.
Had we tried to create a render from scratch including background and all the elements that needed to be shown we could have ended up working around the clock with no guarantee we could reach deadline producing something our client and our team would be happy with, to mitigate that we proposed doing things a little bit different.
We asked if it was possible to get photography of the location as that can help reduce the amount of modelling and rendering we would need to do in such a short window, our client agreed to go to the site and take some shots. We received those which were a big help but they presented us with another issue, it was the middle of Winter and the idea was to show the bridge as alive as possible, so we had to turn it into Spring which we were able to do with our excellent post-production capabilities.
We agreed that the background was going to be a photomontage and that the only thing that needed to be modeled was the bridge itself, we placed the bridge in its place, turned trees to a blooming green, added people enjoying the outdoors life of Washington, DC during Spring and within x days we delivered the final scene, our client was happy with the result and the render was submitted to the Washingtonian magazine to be published.
Keys to Success
Understanding the needs of this particular project, knowing our limitations and capabilities, client willing to work in collaboration. These elements are the foundation of almost all successful projects.
We began working on this project creating schematic images for zoning approval. The architects we collaborated with would provide us with information regarding their designs but additionally with the backstory of the Norfolk, VA area, it’s history, it’s demographics and what the city was looking for from what would be a new development alongside an existing architectural aesthetic. Over the course of around 18 months we would periodically update the images per zoning feedback until the final design was approved and construction was to begin.
By this point we had a deep understanding of the area and its history and thanks to that, we were contracted to take our expertise in video production and our new found knowledge in the Norfolk, VA story and to mesh that with the Hilton brand in order to create a symbiosis between Norfolk and Hilton. While our deliverable was to be a 3D video production of the hotel and the surrounding area, Hilton were to provide video clips of senior management talking about Norfolk and the value Hilton’s brand could bring to the area. We created separate video clips that could be used both by brokers and by Hilton in an extended video edit in order to provide both with versatile marketing tools.
The outcome was that by the time construction was complete in May 2017, the conference facilities that were one of the signature amenities of the hotel and the key selling points were fully booked until early 2018. Hilton’s marketing team cited Acusourcings visuals as an important factor in the success of the marketing efforts for the project and CNN included the hotel in the top 15 Southern cities to visit of 2017.
Our first collaboration with a furniture manufacturer was a huge success. As well as delivering marketing images, a VR 360 and rotatable furniture we were able to deliver our in-house designed client brochure as well as printed assets for the BDNY Expo.
Check out our virtual reality 360 and Rotatable furniture in action: https://lewismittman.com/lunar-collection/
The main objective of the client was to sell this house, to achieve this they wanted to make a few renovations that would add value to the property. In terms of architecture they knew the modifications that they wanted to make to the house, but in terms of interior design the client had not defined anything. That's where Clout came in, we proposed furniture, fixtures and accessories that we considered the best fit for the property which matched the style the client wanted to convey. You can take a look below at the results achieved, as well as the initial information we received and the process that took us there.
HOUSE INITIAL CONDITIONS
EXTERIOR RENOVATIONS / FACADE DETAILS / CLIENT REFERENCES
INTERIOR RENOVATIONS / LIVING & DINING AREA / CLIENT REFERENCES
INTERIOR RENOVATIONS / BEDROOM & BAR / CLIENT REFERENCES
STYLE SHEET / FURNITURE SELECTION
After hard teamwork, the results. Judge for yourself.